Are Custom Solutions the Way Forward?
Every business today is grappling with increasing costs, savvy customers who have strong preferences and expectations, and an extremely competitive environment. These challenges make it imperative for you to come up with innovative ways that’ll give you an edge over your competitions and at the same time, capture the attention of your customers.
Such an innovation requires not just good strategy, but also sound technology initiatives. In fact, a key differentiator in today’s competitive environment could be your choice of technology.
Broadly speaking, you have two choices when it comes to identifying the right software for your needs. Commercial off-the-shelf solutions (COTS) are the readily available software that you can buy and deploy right away. So, you waste no time in building and you have an almost instant solution to your challenge.
The other option is custom solutions that you’ll have to develop with your own engineers or by outsourcing it to a third-party company that specializes in making that software. The advantage with this option is you have the solution just the way you want. In other words, it’s created only with you in mind, so it is sure to fit your needs perfectly.
That’s not all. Here are some of the other benefits that come with custom solutions.
Crafts a Unique Customer Experience
Custom solutions are designed just for you and your customers, so it can be customized to meet both your needs.
For example, let’s say you offer counseling services to teens. How should your site look and feel? Vibrant, enticing and more importantly, tech savvy because all that’s what your customers expect. On the other hand, let’s say you offer counseling service to seniors. Obviously, the look and feel should be different and you have to go easy on the tech aspect.
Also, the set of problems that you’ll address for teens will be vastly different from that of seniors.
So, how can the same counseling software be right for both situations? That’s why you need custom solutions to get the look and feel that’s appropriate for your target audience.
Handles Operational Complexities
Operational complexities are growing by the day. Whether it’s Bring Your Own Device (BYOD), flexi work culture, expanding global markets or the rising cost of labor, the operations of any business can be overwhelming, to say the least.
A good way to tread through these complexities is to use the right software that’s made to specifically address your problem. The complexities that you have may not be the same as that of your competitor. So, a one-size-fits-all solution would be a disaster.
Creates New Revenue Streams
Contrary to what many people think, the right software can open new revenue streams and opportunities for you. Again, your company is unique in terms of products or services, processes and work culture, so an off-the-shelf solution will never be a good choice.
Instead, you’re better off spending some time and money to build a custom software that will help you tap into the opportunities and ideas that come your way.
For example, let’s say you’re a telco company based in Sacramento. As you know, all major cities are facing the problem of managing solid waste because of limited resources like garbage trucks and landfills. As a telco company, you can’t do much about landfills, but you can definitely make garbage trucks more efficient by optimizing their route using real-time data.
If there’s a traffic clog in one area, your software can give an alternate route. This way, the garbage trucks are able to pick up garbage most efficiently and you have a new revenue stream. To do this, you need a custom software and not a COTS because it has to be specialized to address your specific needs.
Offers a Competitive Advantage
Custom software gives a personalized experience to users and this means that your customer base is likely to grow. This could be a potential advantage for you against your competitors, and could even help you achieve your market share targets.
Now that you know the benefits of custom software, it’s time to integrate it with your existing systems. You can either choose to build it in-house or outsource the creation and management to a professional service provider like Alpen Technology Group.